It also hopes that bringing games to Messenger gets their brands like Tribez in front of new players, making discovery easier here than in traditional app stores. The company says this new division will make casual, mid-core (these are more like traditional games, but they play in shorter spurts), and hardcore releases. Need a Hero: Puzzle Rush takes the series’ gem-busting action and evolves it with time-based play, hidden rows, and more. The next game in the series, Need a Hero: Puzzle Rush, will be Game Insight’s second offering on Instant Games. In addition to the investment in a division focused on Instant Games, Game Insight has also acquired Alis Games, creators of the critically-acclaimed Need a Hero game. And that could benefit a company like Big Viking Games. But with Facebook jumping into this space, it could make this gaming business work as long as the technology functions as promised. “People can also discover games within the Messenger search field, or on Facebook News Feed where they can play solo or challenge friends back in Messenger.Messenger-style apps are key to game distribution in Asian markets led by companies like Tencent and Line, but that business model hasn’t caught on in the West - and Line has even abandoned the United States. “After you finish a round, people in the conversation will see your score and will have the opportunity to challenge you back,” writes Facebook Messenger Product Manager Andrea Vaccari. From there, you will be able to discover new games and waste time away tapping on the screen to achieve the highest score in Arkanoid or Galaga. Accessing these games is as simple as opening a conversation and tapping on the game controller icon that shows up in within the Messenger app. But now, Facebook is stepping into the big leagues by adding support for full-fledged games, including classics like Pac-Man and Space Invaders.įacebook announced this new gaming platform for Messenger today under the Instant Games initiative. Over the past year, we’ve seen mini basketball, soccer and even chess games. Facebook Messenger is no stranger to casual gaming.
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